Health before wealth! It’s no longer just a catchphrase for your mom’s sassy workout clothes. From blue-collar to white-collar to whatever this is, companies are placing more emphasis on keeping their employees happy, healthy, AND hella productive.
But despite a renewed focus on employee wellness across many industries, the culture of overwork still permeates digital marketing. Marketers are often informally expected to work after hours and on weekends — meaning that if you ever want a real vacation, you have to throw away your phone, sell your house, change your name, and move to an off-grid remote location in [CENSORED]... and you still might get a work email or two.
Unsurprisingly, keeping your nose to the grindstone 24/7 isn’t great for your health (and it’s pretty gross for the grindstone, too). So besides treating yourself to brunch once in a while, sleeping in on Sundays, and keeping your therapist on speed-dial, how can marketers prioritize our own wellness while still getting the results we were hired for?
Let’s ask the experts. Today I’m with Dr. John Blaska, president of Everspring Health, an integrative wellness cooperative that focuses on proactively improving quality of life — instead of waiting for burnouts, blow-ups, or breakdowns to happen first. Imagine that.
Watch the episode to hear John answer these questions:
That’s it for this week’s episode of Marketing Is Broken! Now, if you’ll excuse me, I’m going to ignore my inbox for 15 minutes of deep breathing. OK, maybe 5 minutes.