When You’re Well, There’s a Way: How Marketers Can Take Better Care of Ourselves in 2020

“Self-care”: perhaps the most-used phrase of 2019. Which makes sense, since everything is a nightmare… so why not get a massage? Today on Marketing Is Broken, we’ll learn more about the other aspects of self-care for the most delicate of animals: the digital marketer. Joining me is Dr. John Blaska, President of Everspring Health. John will tell us how to balance our own wellness alongside our demanding jobs, so we can do our best work in 2020 without driving ourselves into the ground along the way.

Health before wealth! It’s no longer just a catchphrase for your mom’s sassy workout clothes. From blue-collar to white-collar to whatever this is, companies are placing more emphasis on keeping their employees happy, healthy, AND hella productive.

But despite a renewed focus on employee wellness across many industries, the culture of overwork still permeates digital marketing. Marketers are often informally expected to work after hours and on weekends — meaning that if you ever want a real vacation, you have to throw away your phone, sell your house, change your name, and move to an off-grid remote location in [CENSORED]... and you still might get a work email or two.

Unsurprisingly, keeping your nose to the grindstone 24/7 isn’t great for your health (and it’s pretty gross for the grindstone, too). So besides treating yourself to brunch once in a while, sleeping in on Sundays, and keeping your therapist on speed-dial, how can marketers prioritize our own wellness while still getting the results we were hired for?

Let’s ask the experts. Today I’m with Dr. John Blaska, president of Everspring Health, an integrative wellness cooperative that focuses on proactively improving quality of life — instead of waiting for burnouts, blow-ups, or breakdowns to happen first. Imagine that.

Watch the episode to hear John answer these questions:

  • Wellness isn't necessarily obvious... how do you define it?
  • Marketers love to measure things; can you measure wellness and how can you determine your current level of wellness?
  • What are the top 1-3 things marketers can do to improve their wellness in 2020?

That’s it for this week’s episode of Marketing Is Broken! Now, if you’ll excuse me, I’m going to ignore my inbox for 15 minutes of deep breathing. OK, maybe 5 minutes.

Author: Josh Braaten

CEO - Brandish Insights

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