How Do Websites Impact Brand Growth?

Did you know that it only takes us a fraction of a second to form an opinion about a web page? In this week’s episode, you’ll learn why a consumer’s first few seconds on your website might just be the most important moments of their entire brand journey. Plus, we ask special guest Tim Brown from Hook Agency why your homepage is critical to your brand’s growth. Tune in to check it out.

When it comes to growing awareness and recognition, companies often turn to advertising, PR, influencers, and other brand building tactics that support top-of-funnel marketing efforts.

But are there better places to be building our brand?

While many of us fret over the intricacies of marketing messages at different points in the consumer journey, the first few moments on the homepage probably over-index as one of the most important brand touchpoints of all.

Consider this:

In today’s attention-strapped digital landscape, five seconds might be all you have to create a first impression, which consequently, might also be your last if you don’t take your homepage seriously as a part of your brand strategy.

Despite how important the homepage can be, Forrester recently reported that most of the 60 B2B brands they studied failed to create website experiences that would be considered interesting, interactive, or compelling.

If websites are so important, then why the disconnect?

How Do Strong Websites Grow Brands?

We wanted to know more about how important a strong website is to growing brands, so we reached out to Tim Brown, the owner of digital marketing and website design company, Hook Agency, to get his take on how brands can maximize their growth using their website.

Watch the video to see Tim answer these questions:

  • You’ve built countless websites for a lot of different companies. What are the most important brand considerations when building a website today?
  • Research shows that, as marketers, we have less than five seconds to make a positive impression on consumers. What do you focus on when building a new website for a client - specifically, let’s say a homepage - to make sure that it has the intended impact?
  • Based on the research, a lot of companies end up neglecting their website, despite the potential brand value. What’s the most effective way for marketers to make the case for a new or refreshed website?

What overlap do you see between brands and websites? Is the homepage the most important brand touchpoint, or are their more important parts in the consumer journey? And finally, what’s the best homepage you’ve ever seen for a website?

Share your thoughts in the comments might just win yourself some new Brandish Insights gear.

Author: Josh Braaten

CEO - Brandish Insights

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