Every marketer dreams of being able to shorten the sales cycle. And while it's possible, we don't always find the best ways to do it.
There's this reluctance to step back from what you've made and let it stand on its own. “People won't understand the value” is usually the way this sentiment comes out. But if your product is truly excellent — and I know you wouldn't be marketing it if it weren't — then it deserves a chance to shine on its own.
Another bonus of a successful shift to product-led growth? Naturally lower acquisition costs. Instead of paying to attract a flow of right-fit customers who take weeks or months to choose you, you can open the floodgates to all comers and let your perfect-fit customers see for themselves what your product can do.
Today on Marketing Is Broken, Omer Molad will share how his AI-powered skill-testing software, Vervoe, sells itself — and how his team avoids common mistakes while putting the product first.
Watch the episode to hear Omer answer these questions:
Are you more tempted now than ever to un-gate access to your product and see what happens? Hopefully it helps you scale fast and flexibly — maybe even to the point where people say, “Hey… you should get that growth checked out.”