The United States Joint Economic Committee recently held a hearing entitled: The Economic Impacts of the 2020 Census and Business Uses of Federal Data.
The bi-partisan committee consisting of 10 Democrats and 10 Republicans from both chambers of Congress met on May 22nd, 2019 and asked a panel of experts for their input on a series of issues including the importance of census accuracy, the trade-offs that come with changing census methodology, and how new technologies like machine learning can help better leverage census data.
Everyone seemed to agree that census data was important and perhaps Dr. Nicholas Eberstadt from the American Enterprise Institute said it best when he said, “whether you're a progressive or conservative, in favor of more government or less, you need good data to inform your efforts to make our country better.”
While “good data” was the outcome for everyone, there wasn't agreement on what that actually means.
To some, it included getting the most accurate headcount possible. To others, it meant including new questions and introducing new techniques to create new and meaningful ways to use the data to better serve we, the people.
We wanted to know how businesses could be impacted by some of the proposed changes to the census, so we reached out to Matthew Jesser, Co-Founder and Data Coach at Beyond the Data, to ask him some questions to help us build a consensus on the approach to the census.
Watched the episode to hear Matt answer these questions:
How can we ensure the most accurate 2020 census possible? What trade-offs do you see between adding more questions and participation in your marketing? And does the government asking social capital questions remind anyone else of an episode of Black Mirror?
Share your thoughts in the comments might just win yourself some new Brandish Insights gear.