Mentor Health: What Makes a Great Mentorship?

The thing I love most about the business world: how gosh-darn simple everything is. It’s just happy red lines moving up and to the right, all the time. Ahh… “Business Is Great, People Are Terrific, Life Is Wonderful.” [record scratching noise] Yeah, no. The truth is that we all need a little help from more experienced folks sometimes. But what makes a great mentor — and how does a motivated marketer go about finding one? On this week’s episode of Marketing Is Broken, meta-mentor Foti Panagiotakopoulos shares his tips for a mentorship match made in meaven, I mean heaven.

Mentor: a wise and trusted counselor or teacher.”

You can find a mentor to help you with virtually everything these days — from how to grow your business to how to shop for groceries.

Adding to the already muddled mess of mentorships, some mentorship arrangements are paid, while some aren’t. Some mentorships are official! And some aren’t.

If you choose the right mentor, they can help you fast-track promotions, negotiate salary or rate increases, scale your business, help you level up your skills and services, and so much more.

And though it’s often presented as a young person’s prerogative, mentorship can be an incredibly rewarding relationship at ANY stage of your career.

That all sounds pretty good, right? The problem is that if you choose the wrong mentor, you could easily end up shelling out five figures for a “coach” who turns out to be just as clueless as you. Hey, wait a second, this sounds familiar…

Here with us to share how to get started finding a mentor is Foti Panagiotakopoulos, founder of I guess that makes him a meta-mentor…

Watch the episode to hear Foti answer these questions:

  • What kind of advantages do people with mentors have over people who don't?
  • What do mentors get out of it? If you had to estimate, what percentage of mentor/mentee relationships are a) paid b) some form of apprenticeship or c) free/altruistic?
  • How do you know when you are in a good mentor/mentee relationship?

That’s it for today! Personally, after that talk, I feel super mented. No, wait, extra mented. No, that doesn’t sound right either… Anyway, sound off in the comments and let me know whether your mentorship experience was fantastic… or whether it wasn’t “ment” to be.

Author: Josh Braaten

CEO - Brandish Insights

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