Should Marketers Really Be The CEO Instead?

More marketers should be running the company. At least, that’s the opinion of one Facebook marketing executives. Did someone have a big disagreement with Zuck, or is there a greater need for marketers to step up and lead? Tune in to find out.
03/29/2019

More marketers should go on to become CEOs.

At least, that’s the opinion of Philippa Snare, Facebook’s Head of Europe, Middle East, and Africa’s Marketing Group.

Snare’s recent presentation at the Advertising Week Europe conference came to our attention via Marketing Week and featured an insight that should give you pause:

It’s 36% more likely that someone from sales or finance will go on to become a company’s next CEO than a marketer, which she says “literally makes no sense.”

Snare thinks we marketers have a resilience and the experience needed to lead companies in these times and hopes to see more of us in leadership positions in the year ahead.

She thinks technologies like artificial intelligence, augmented reality, and voice will help accelerate the movement from marketing to management, in part because we’ll be among the few people in the room who will know how it all works.

We wanted to know what it takes to make the transition from marketing to company leadership and so we sat down with Aaron Weiche, the former VP of Marketing and now CEO of customer experience software, GatherUp, to ask him some questions about how he went from marketing the company to leading it.

(Check out the video to see the interview)

Do marketers have what it takes to lead organizations or are we not cut out of the job? Will technology or some other trend increasingly make us the de facto choice for CEO? And why does the sales or finance guys always get the job?

Share your thoughts with a comment and you might just win yourself some new Brandish Insights gear.

Author: Josh Braaten

CEO - Brandish Insights

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