Stack Hacks for Web Flacks: What JAMstack Means for Marketers

Knowing how websites are built and delivered to audiences is part and parcel of being a successful digital marketer. That’s why today on Marketing Is Broken, we’re getting techy with it. Join me and Zach Coulter, Director of Digital Strategy at Next Precision Marketing, to talk about the new ways websites are getting built — and what that means for marketers.

Welcome back to Marketing is Broken: your source for witty wordplay and concisely clarified concepts. Today, we’ll be talking about JAMstack. While it *sounds* like a plateful of fancy sandwiches, it’s actually much less delicious.

Let’s cut the crust: most modern sites and apps are built using things like WordPress and other content management systems. These sites serve website content from, well, a server. Wow, I finally get it… But more recently, developers are favoring a new “stack” of web tools called JAMstack, where JAM stands for JavaScript, APIs, and Markup.

Now, I know you’re wondering: Why does this matter to me? Let the code monkeys do what they do, and I’ll just continue creating campaigns so good, customers will flock to my site like sheep to the slaughter. Orrrr something slightly less evil.

Here to explain why you should be paying attention is Zach Coulter, Director of Digital Strategy at Next Precision Marketing. Zach and his team are on the front lines of this back-end shift, so open up a fresh GoogleDoc, because this jam session is about to go down.

Watch the interview with Zach to hear him answer these questions:

  • HTML, CSS, and JavaScript are already pretty foreign to most marketers. Why is it important to know about either the old way of building websites or JAMstack, which is the new way?
  • What are the main advantages of JAMstack over traditional website technologies?
  • How can marketers learn juuuuust the right amount about JAMstack to be dangerous, I mean helpful?
  • How will (or should) this affect the way marketers work with their clients?

All right! Now that we’ve JAMmed your head full of sweet, sticky knowledge, it’s time to wrap up this mouthwatering morsel of marketing mastery. Find more on JAMstack at, and keep up with us at

Author: Josh Braaten

CEO - Brandish Insights

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