Welcome back to Marketing is Broken: your source for witty wordplay and concisely clarified concepts. Today, we’ll be talking about JAMstack. While it *sounds* like a plateful of fancy sandwiches, it’s actually much less delicious.
Now, I know you’re wondering: Why does this matter to me? Let the code monkeys do what they do, and I’ll just continue creating campaigns so good, customers will flock to my site like sheep to the slaughter. Orrrr something slightly less evil.
Here to explain why you should be paying attention is Zach Coulter, Director of Digital Strategy at Next Precision Marketing. Zach and his team are on the front lines of this back-end shift, so open up a fresh GoogleDoc, because this jam session is about to go down.
Watch the interview with Zach to hear him answer these questions:
All right! Now that we’ve JAMmed your head full of sweet, sticky knowledge, it’s time to wrap up this mouthwatering morsel of marketing mastery. Find more on JAMstack at jamstack.org, and keep up with us at brandishinsights.com.