To Go, or Not To Go? Pick the Marketing Conference That’s ROI-ght For You

Conferences. Along with being your dad’s excuse to get away from your mom three to five days a year, they’re also great places to learn new skills, build professional relationships, and even find clients if you’re a digital marketer. But these days, you can’t turn around without tripping over a new event promising to be the can’t-miss conference of the season. If you have trouble deciding which events are worth your time, Cari Twitchell can help cure your conference-choosing analysis paralysis once and for all. Picky ticketers, rejoice!
01/02/2020

Conferences. Along with being your dad’s excuse to get away from your mom three to five days a year, they’re also great places to learn new skills, build professional relationships, and even find clients if you’re a digital marketer. But these days, you can’t turn around without tripping over a new event promising to be the can’t-miss conference of the season.

When you’re debating where to spend your hard-earned ticket money, what tips the scales in favor of one event or another? The deciding factor is different for everyone…

[Josh looking at event flyers] This conference has an incredible speaker lineup — but that one promises a pool of potential clients. HOLD UP, this one’s in Barcelona! F*** it, we’re going to Barcelona.

If you have trouble deciding which events are worth your time, today’s guest on Marketing Is Broken will help cure your conference-choosing analysis paralysis once and for all. Cari Twitchell is the founder of Custom Content Solutions, and president of the Minnesota Search Engine Marketing Association, whose yearly conference, MnSearch Summit, is the best dang show you’ve never heard of. She’ll share her levelheaded way to weigh the pros and cons of professional conferences — no RSVP FOMO necessary.

Watch this week's episode to hear Cari answer these questions:

  • What are some of the major factors to consider when deciding what marketing conferences to attend?
  • How do you make sure you get the most out of attending a marketing conference?
  • Do you recommend a balance of broader “marketing” conferences vs. industry- or discipline-specific conferences throughout the year? If so, what’s that balance like for you?
  • Do you know of any marketing conferences that people should attend in 2020?

Well, now you know what questions to ask when you’re planning your high-falutin’ conference lifestyle next year. Here’s to confidently swiping left on the hype, and right on the money!

Author: Josh Braaten

CEO - Brandish Insights

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