If you could find out what the marketing leaders of Homeaway, Domino’s and Marriott International were doing to stay competitive, what would you do with that information?
In a recent Adweek article, marketing analyst and futurist Brian Solis shared insights from interviews with some of marketing’s most important CMOs on how they’re using digital customer experience, or DCX, as a way to please customers and gain market share.
Just what were the biggest takeaways?
There’s never been a better time for marketers to lead the rest of the organization under the banner of customer experience. But change can often be difficult, and so helpful to hear stories from brands who have benefited from putting the customer first.
We wanted to know how to get started improving the customer experience and what role marketing content plays, so we reached out to Mark Traphagen, the Vice President of Content Strategy at the digital marketing agency, Aimclear, to ask him a few questions about how to put together a strategy that both provides a better customer experience and helps grow the company.
Watch the video to see Mark answer these questions about digital customer experience and content:
How important is the digital customer experience? And what role does your marketing and content play in shaping the customer experience? Does marketing’s increasing role in the customer’s experience mean we should have more power in the company?
Share your thoughts in the comments might just win yourself some new Brandish Insights gear.