Forrester is doubling down on their prediction that Chief Marketing Officers will be replaced by Chief Growth Officers. Despite strong marketing industry performance over the past three years, the research company points to a lot of signs out there that a greater change might be underway:
At the heart of the trend is the increasing scope of the marketing function within organizations. In the past, marketing was its own separate area of the business.
In today’s customer-driven world, marketing has to create a brand, drive customer acquisition, inform product roadmaps, shape customer experiences, and create a technology stack that somehow connects everything to revenue.
In short, if marketing is increasingly responsible for all the things that make a modern company grow, why call it marketing anymore? Why not call it growth instead?
We wanted to know more about the CMO vs. CGO debate from someone who talks to a lot of marketing leaders, so we reached out to Laura King, Director of Talent at CorTalent and Co-Founder at Marketers’ Community to get her thoughts on the which role is right for the job.
Watch the video to see Laura King answer these questions:
What do you think: CMO or CGO? What are the pros and cons of each? And what skills do you think are required to lead marketing today that weren’t required five or ten years ago?
Share your thoughts in the comments might just win yourself some new Brandish Insights gear.