Twitter is automatically deleting ten accounts every second. According to a recent story over at Fast Company, the social media platform has to remove 6-to-7-and-a-half million accounts per week and struggles to keep up with all the bots.
Whether they try to influence voters, scam you out of money, or leave bogus reviews, fake online accounts might represent a growing threat to marketers.
In a recent survey by the team at CPC Strategy, three-quarters of Amazon shoppers reported trusting reviews on the website either somewhat or fully.
Not only that 1 in 7 shoppers say that reviews are among the biggest purchase factors they considered.
Meanwhile, a recent Washington Post investigation found that more than half of all the reviews in popular categories like bluetooth headphones and speakers were either fake or suspicious.
We live in a world where consumers have put a lot of faith into what they see online, whether it’s the people they follow on Twitter, the news they read on different websites, or the reviews they consider when they make their purchases.
If they ever truly figured out the shenanigans we marketers are capable of, would they ever be able to look at the brands we work for in the same way?
We wanted to know how brands could genuinely gain their consumers’ trust, so we reached out to Jennifer Zick, the CEO and Founder of the Minneapolis-based consulting group, Authentic Brand, to get her thoughts on how brands can gain consumers’ trust the right way.
Watch the video above to see Jennifer answer the following questions:
What are your thoughts? Are bots, fake news, and online reviews ruining for all the consumer-fearing marketers out there or will those that try to create truly trustworthy brands prevale?
Share your thoughts with a comment and you might just win yourself some new Brandish Insights gear.