Brand apathy is at an all-time high. According to the Havas Meaningful Brands 2019 Report, more than 3 out of 4 brands could vanish overnight and no one would be the wiser.
It shouldn’t come as much of a surprise, I guess. In an age where it’s getting harder and harder to stand out, most brands are getting further away, not closer, to standing out. Consider this:
Renting attention from influencers and getting your brand stuck in the middle of the social media controversy of the day aren’t necessarily the most forward-thinking ways to get attention and grow awareness for your brand.
But if Khloe Kardashian or Colin Kaepernick aren’t the easiest way to get more people talking about your brand, then what is? We wanted to know what long-term risks can come from short-term attention-grabbing tactics, so we reached out to PR & Content Marketing Consultant, Sphoorti Bhandare, to get her thoughts on how to get more people to notice and remember your brand the right way.
Watch the video to see Sphoorti answer these questions:
What is your favorite tactic to get attention for a brand? Do you get a lot of value from influencer marketing or does something about it seem a little dirty? Is it never a good idea to align your brand with a social cause? Or always a good idea?
Share your thoughts in the comments might just win yourself some new Brandish Insights gear.