The majority of consumers still prefer good old fashioned videos and imagery to some of the newer forms of engagement on the web.
59% of respondents said imagery and video was the most impactful type of engagement
About 17% said they prefer interactive technologies like augmented (AR) and virtual reality (VR)
12% of people said they preferred conversational technologies like chatbots and forums.
And finally 10% of people said they liked long-form articles or blog posts
While the Internet has been trending away from primarily text-based content in lieu of more images and video for years, it’s hard to say how much interactive and conversational experiences will end up impacting the content mix.
When it comes to where content makes its impact, 28% said blogs and articles, 23% said social media, and only 17% said online advertising. It’s almost like consumers are trying to tell us to create more branded content and less ads if we want to make an impact. Less ads… that’s just crazy talk.
We wanted to know more about how to create an impact with consumers using imagery and other types of media, so we reached out to Mark Johnstone, a data visualization expert and creative content consultant, to ask him a few questions about imagery, media, and building a brand.
Watch the video to hear Mark answer the following questions:
What’s your content mix look like? Do you invest heavily in imagery and video, or do you focus more on pioneering new technology like VR or chat bots? What’s the perfect mix needed to make the biggest impact with consumers?
The first person who says, “it depends” in the comments might just win yourself some new Brandish Insights gear.