As marketers, we’re constantly being pressured to drive company growth. Sales wants more leads to drive revenue to help hit numbers for leadership. Leadership wants revenue to make investors happy, and investors want revenue so they can get some of that sweet sweet ROI.
And yet, a new study by Kantar points to growing your brand if you want to grow sales. Consider this:
Having the right mix of exposure, activation, and experience, despite sounding logical, is rare. Just 4% of the brands Kantar studied overachieved in each area, but they did end up being the brands that grew the fastest.
We wanted to know how exposure, activation, and experience can help brands grow, so we reached out to Alexander Lewis, a copywriter and marketing consultant at Lewis Commercial Writing, to ask him a few questions about how marketers should think about brand growth. Watch the episode to see Alexander answer these questions:
How much of your time and money is spent on exposure, activation and experience? Is it equal across all three areas or does your company tend to focus on one or two? What are the pro’s and con’s that come with it?
Share your thoughts in the comments might just win yourself some new Brandish Insights gear.