Growing up, I was always told I had a face for radio. And a voice for print... So naturally, I decided to make a weekly video show. Take that, haters.
And lots of B2B brands are doing the same — according to a new study by Mondo summarized by MarketingLand, a whopping 67% of marketers list video as their top priority this year and next.
There’s just one problem: most B2B videos are drier than Mitch Hedberg riding an overcooked Thanksgiving turkey under the sweltering Saharan sun. Thankfully, today on Marketing Is Broken, we’re chatting with Foundation Marketing founder Ross Simmonds. Ross will tell us which channels are best for B2B video, how we can all make better, wetter videos, and — hopefully — what to do if you can’t forget the voices of your childhood bullies.
Welcome back to Marketing is Broken, your weekly source for what’s new in digital marketing, and really old in dog years.
Topping the charts right now? Video marketing. Video is the great equalizer! Never before in human history have we ALL carried around the power to make incredible videos, using just the tiny supercomputers in our pockets. And yet somehow, B2B businesses still manage to produce crap like this. [Watch the episode above to get this reference]
Now that’s truly riveting media… if you grew up in an underground bunker in the ‘40s with only a creepy straw doll named Chester for company.
Aaaaand nightmare fuel.
For top-performing marketers, the video bar is higher. A few things contribute to video’s growing popularity in marketing, sales, and customer success:
So how can your business play catch up in the already-competitive video space? Especially if Chester is more your speed?
We brought in digital marketing consultant, speaker, and regular video creator Ross Simmonds to share his ideas. Thanks for joining us, Ross. Watch the episode to hear Ross answer these questions:
That’s it for today. I want to know: are you a video maven, or would you rather be locked in a bunker with Chester than try your hand at the video game? Let me know in the comments.