Chances are, you already follow a “B2B influencer” or ten. You just think of them differently: as business owners or leaders with good ideas, whose opinions you respect. Maybe you’ve seen B2B influencers speak at an industry conference, or you follow them for inspirational insights or strategic wisdom.
If being a “B2B influencer” sounds like a fake job, just wait ‘til you hear about your neighbor’s essential oil business. I’m sure peppermint oil is great, Karen, but I think I’ll get a flu shot just in case.
Creating a relationship with an influencer who’s relevant to your space can be a boon to your marketing results. And your street cred.
So what’s the best way to identify the right person, reach out, and define a truly mutually beneficial way to work together? How do you go from “Take a selfie with my SaaS” to “Share my product with the class”?
CEO of TopRank Marketing, Lee Odden, has useful insight on this topic. As a sought-after keynote speaker and a bona fide B2B marketing thought leader, his opinions have real pull. Just look at those LinkedIn post stats.
Watch the episode to see Lee answer these questions:
There you have it — advice on how to make other people’s popularity work for YOU. If only I’d watched this episode in high school…