Marketing is Broken...

And how to fix it according to Brandish Insights.

Latest Stories

How Should Growing Brands Think About Marketing Attribution?

Josh Braaten
Jul 18, 2019
Quick: What’s your favorite marketing attribution model? If you’re like 3 out of 4 marketers, you probably don’t have an answer. In this week’s episode, we’ve got a crash-course in marketing attribution that’s sure to help your brand grow. Plus, special guest Chris Aburime joins us with his thoughts on how every marketer can be successful with attribution. Tune in for all that and more...

How Do Websites Impact Brand Growth?

Josh Braaten
Jun 28, 2019
Did you know that it only takes us a fraction of a second to form an opinion about a web page? In this week’s episode, you’ll learn why a consumer’s first few seconds on your website might just be the most important moments of their entire brand journey. Plus, we ask special guest Tim Brown from Hook Agency why your homepage is critical to your brand’s growth. Tune in to check it out.

CMO vs CGO: Who Will Lead Marketing Into the 2020s?

Josh Braaten
Jun 21, 2019
What do we need in marketing leaders today? For years, the Chief Marketing Officer was the answer, but increasingly, they’re being replaced by Chief Growth officers. This week we look at what’s driving the trend from CMO to CGO and what it means for you. Plus, this week we talk to special guest Laura King of CorTalent and Marketers’ Community. Tune in to check it out.

How To Avoid Politicizing Data When The Stakes Are High

Josh Braaten
Jun 07, 2019
The 2020 census is coming up and to prepare, Congress recently asked a group of experts: What’s the worst that could happen if we get it wrong? Only the restraint or ruin of American business for an entire decade. That can’t be true… can it? Plus, we feature the thoughts of special guest Matthew Jesser from Beyond the Data. Tune in to see all this and more.

How To Use Humor To Grow Your Brand

Josh Braaten
May 31, 2019
What’s the difference between a good joke and a bad joke? Timing. On this week’s episode, we explore how humor is one of the most difficult, yet powerful tactics that marketers have in our brand building arsenal. Plus, special guest Lianna Patch from Punchline Conversion Copywriting joins us. Tune in to find out.

How Can Disruptive Brands Change The Status Quo?

Josh Braaten
May 17, 2019
The maker’s of Schick now also own the Harry’s shaving products brand. This week we ask just exactly what does it take for disruptive brands to shake up the status quo in a market category?

Brand Measurement: The Proper Process To Explode Company Growth

Josh Braaten
May 14, 2019
In a day where everything is measurable, most marketers still don't know how to measure brand the right way.

Why Is Branded Imagery Still The Best Way To Impact Consumers?

Josh Braaten
May 10, 2019
What kind of media do consumers find most engaging: basic visuals like video and imagery, interactive experiences like AR and VR, or conversational technology like chatbots and forums. A new study has the answer. Tune in to find out.

How Does Branding Impact a Unicorn Startup’s IPO?

Josh Braaten
May 03, 2019
Quick: if you had $100, would you invest it into Lyft, Pinterest, or Zoom? Each of these unicorn startups went public in the last few weeks, and each of their stock prices have done very different things since. Tune in as we explore why.

How Video Marketing Can Help Grow Any Brand

Josh Braaten
Apr 26, 2019
Wistia just earned its first Webby Award. This week we explore why winning the Internet’s highest honor represents a victory not just for Wistia, but for all marketers who use video to grow their brands. Tune in to find out why.

Can You Build A Trusted Brand Using The Fake Internet?

Josh Braaten
Apr 19, 2019
The Internet is getting more fake every day. Fake news, astroturfed reviews, what are marketers to do? In this week’s episode we look at how brands can build trust in an era where it’s hard to know who to believe. Tune in to check it out.

What Are The Most Effective Marketing Channels To Grow Brands?

Josh Braaten
Apr 12, 2019
Which marketing channels do you think are the most effective for brand building? If you’re a digital marketer, you might be surprised by the results of a recent study from Ebiquity. Plus, what do they mean by “effective,” anyway? Tune in to find out...

What Makes Marketing Data Valuable?

Josh Braaten
Apr 05, 2019
The data advantage is short-term and getting shorter all the time. At least, that’s the opinion of one technology academic. This week we look at what marketing data is worth having and what it actually takes to use it to your advantage. Let’s get started.

Should Marketers Really Be The CEO Instead?

Josh Braaten
Mar 29, 2019
More marketers should be running the company. At least, that’s the opinion of one Facebook marketing executives. Did someone have a big disagreement with Zuck, or is there a greater need for marketers to step up and lead? Tune in to find out.

How Will Losing Facebook’s Relevance Score Metric Affect Brands?

Josh Braaten
Mar 22, 2019
Facebook is getting rid of a popular metric from their advertising platform. Normally, fewer metrics makes us angry, but not this time. Tune in to find out why...

How Brand Emotional Intelligence Helped Best Buy Boost Sales

Josh Braaten
Mar 15, 2019
This just in: Best Buy just crushed their earnings expectation. Yes, Best Buy. If you thought it was just a place to scope out your Amazon purchases, this week’s episode reveals how emotional intelligence helped Best Buy get their groove back… and their revenue.

Do Brands Really Profit From Terrible Customer Service?

Josh Braaten
Mar 08, 2019
Have you ever been on hold with customer service and think to yourself, “Are you guys trying to be so terrible?” Well, new research suggests that it might not be such a silly question after all. In today’s episode, you’ll see how some companies are actually profiting off of terrible customer service.

Why Is Mastercard’s Sonic Branding Strategy More Than Just Noise?

Josh Braaten
Mar 01, 2019
It’s a big year for MasterCard. First, they dropped their name from their logo. Now, they rolled out a sonic brand identity. Is that just a fancy way of saying they made a new jingle or was this a textbook audio branding strategy?

Why Do Large Companies Pay Small Attention To Marketing Mediums?

Josh Braaten
Feb 22, 2019
This week we check back in on the on again, off again relationship between the largest CPG advertisers and the largest advertising platforms. This time we ask, is this really a channel thing or are marketing mediums more to blame? Tune in to find out.

Exploring the Future of Branded Content & New Media (One Fail at a Time)

Josh Braaten
Feb 15, 2019
It’s hard to believe, but we’ve been doing this show for a half a year now. And if failing is the quickest way to learn, this YouTube series has been a PhD course in the future of branded content and media. Stick around to find out why.

Do Buzzfeed’s Layoffs Signal the End of a Publishing Era?

Josh Braaten
Feb 08, 2019
Buzzfeed just laid off a sixth of its workforce and now the Internet is once again worried about the future of online publishing. In this episode of Marketing Is Broken, we look up to see if the digital media sky really is falling. Nope… we’re good. Stay tuned to find out why.

Is Brand Emotion the Secret to Marketing Personalization ROI?

Josh Braaten
Feb 01, 2019
Marketers have become obsessed with personalization. People ask: How do I get more customer data and how can I use it in my campaigns? But rarely do they ask what data is most useful. In this episode of Marketing Is Broken, we look at why brand emotion is the real secret to getting a positive personalization pay-off. Stick around to find out why.

This is the Top Marketing Skill for 2019 (Hint: It’s Not AI)

Josh Braaten
Jan 25, 2019
Hey marketers, what was the last new skill or idea you learned to become better at what you do? In episode 24 of Marketing Is Broken, we look at the top marketing skill to invest in for 2019. And it’s not artificial intelligence, predictive analytics, or account-based marketing. Stick around to find out...

Will The Gillette Ad Hurt The Brand’s Credibility?

Josh Braaten
Jan 18, 2019
Procter & Gamble just released a new ad that left much of the Internet with razor burn. In this week’s episode of Marketing Is Broken, we look at how easy it is to lose brand credibility in the high-risk age of building purpose-driven brands. Let’s check it out...

Fake Marketing: How You Can Help Fix A Growing Industry Problem

Josh Braaten
Jan 11, 2019
How much of marketing is fake? Turns out, it’s complicated. In episode 22 of Marketing Is Broken, we explore Max Read’s recent Intelligencer piece on how much of the Internet is fake news, and what we marketers can do about it to make the web great again...

24 Brand Awareness Tips: A Complete List of 2019 Growth Ideas

Josh Braaten
Jan 07, 2019
Spreading the word about your brand can be difficult, which is why we’ve assembled a list of today’s most effective ideas for growing brand awareness. Read on for two dozen brand awareness campaign ideas that will help your brand break through the noise and see new levels of growth.

Why Consumer Insight Is The 2019 Prediction To Believe In

Josh Braaten
Jan 04, 2019
It’s a new year, and with it comes a fresh set of marketing plans, predictions, and resolutions from across the Internet. In episode 21 of Marketing Is Broken, we offer up consumer insight as the number one most valuable thing you can invest in for the year to come. Let’s find out why...

Here’s Why Brand Tracking Should Be A Top Priority In 2019

Josh Braaten
Dec 28, 2018
There are a million different things to spend your marketing dollars on, and data and insights are no exception. In episode 20, we get philosophical about measurement and make an argument for why brand tracking should be high on your list of priorities for the year to come.

Here’s Why Brand Purpose Was The Secret To Keith Weed’s Success

Josh Braaten
Dec 21, 2018
One of the world’s most influential marketing leaders is stepping down after nearly a decade at the helm. In episode 19, we take a look at the accomplishments of Unilever’s Keith Weed and what you can gain by following his advice about building brands with purpose.

Brand Metrics: Learning to Quantify the Value of Your Brand

Josh Braaten
Dec 18, 2018
There's a saying that goes, "You can't improve what you aren't measuring." Supposing that statement is true, it's no wonder so many brands fail to grow. Today we're looking at six brand metrics you can use to measure and grow your brand.

Nike Shows How Brands Really Grow With Two Simple Secrets

Josh Braaten
Dec 14, 2018
eryone and their social media intern has written an response to Nike’s Colin Kaepernick ad campaign. Now it’s our turn! In Marketing Is Broken #18, we look at the two biggest brand building levers marketers have and how Nike pushed them both all the way up to 11 (maybe even 12?).

This Is Why Seasonal Marketing Campaigns Might Not Be Worth The Investment

Josh Braaten
Dec 07, 2018
Big budget seasonal ad campaigns are the sweethearts of the marketing world, but do they work as hard as they should? In Marketing Is Broken #17, we look at three alternatives to Black Friday/Cyber Monday campaigns that together can be worth up 80% of your annual revenue.

Here’s Why Mark Ritson Is Wrong, Wrong, Wrong, Wrong, Wrong About Gary Vee

Josh Braaten
Nov 30, 2018
What happens when a classically trained brand marketer picks apart the tactics of one of today’s hottest business gurus? In Marketing Is Broken #16, we look at how even the best traditional marketers can get confused by how digital media works.

Here Are 3 Types of Marketing Surveys That Can Make A Company Worth $8.3B

Josh Braaten
Nov 23, 2018
Qualtrics was just snatched up by SAP for a cool $8.3B in an all-cash deal just days before its IPO. In this episode of Marketing Is Broken, we look at what could possibly make Qualtrics the largest-ever purchase of a VC-backed enterprise software and what types of surveys are just so hot right now for marketers.

Is Marketing Inconsistency Throttling 23% Of Your Success?

Josh Braaten
Nov 16, 2018
Growth hacking is all the rage for startups and companies that want to grow quickly. But are innovation and novelty creating a one-sided view of what it takes for brands to succeed? In this episode of Marketing Is Broken, we look at how inconsistency is likely stunting your company’s brand growth and what you can do about it.

These 3 Issues Will Be The Death Of (Most) Market Research Companies

Josh Braaten
Nov 09, 2018
One of the biggest agencies of the world is putting its market research division on the auction block. What does this say about the state of market research? In this episode of Marketing is Broken, we explore the three issues that plague market research companies and how you can help fix them.

Machine Learning In Advertising Is Breaking Marketing

Josh Braaten
Nov 02, 2018
Dynamic sitelinks and responsive ads are all the rage these days in Google Ads, but do the features work as intended? In this episode of Marketing is Broken, we offer up concrete proof of how you and I pay the tuition for Google’s machine learning adventures in advertising and may not always receive the benefit.

Commuting Vs. Remote Jobs: Taking Back The Rush Hour

Josh Braaten
Oct 26, 2018
Let’s face it. Commuting is the absolute wo-o-o-orst. And that’s not an exaggeration if you read what science has been up to these days. In this episode of Marketing Is Broken, we look at how commuting is likely going to be the death of marketers and why going remote is the cure.

Marketing Math Is Hard (And It’s Breaking Marketers)

Josh Braaten
Oct 19, 2018
Math is everywhere these days in marketing, so why did Facebook release a new ad diagnostic tool with nothing more than symbols and colors? In this episode of Marketing is Broken, we look at how marketing math is making its way into our everyday lives and what you can do to leverage the incursion to your advantage.

Here Are The 3 Real-Time Habits That Are Breaking Marketing

Josh Braaten
Oct 12, 2018
Real-time communication, metrics, and notifications are everywhere right now, but is it leading to real-timing things that shouldn’t be real-timed? (if that makes sense…) In this episode of Marketing is Broken, we question the very nature of synchronous and asynchronous value in marketing and uncover the three worst things to real-time.

Here’s Why Automation Is Breaking Marketing

Josh Braaten
Oct 05, 2018
Marketing automation is the way of the future, but what do brands need to do avoid if we don’t want the machines to take over? In this episode of Marketing is Broken, we separate the hype from what’s truly innovative in the world of marketing automation.

Here’s Why Zero-Based Budgeting Is Breaking Marketing

Josh Braaten
Sep 28, 2018
Zero-based budgeting is all the rave in marketing, but what’s the right way to go about implementing the strategy for your brand? In this episode of Marketing is Broken, we look at what to avoid and what to make sure you get right when it comes to zero-based budgeting for marketing.

Here’s Why Brand Lift Studies Are Breaking Marketing

Josh Braaten
Sep 20, 2018
Spotify, Google, and Facebook have all released brand lift studies in the past year, but is that good thing? In this episode of Marketing is Broken, we look into the history and purpose of brand lift and ask whether it’s time to take a giant step back to reevaluate the purpose of brand measurement.

This Is How The New Generation Of Digital CMOs Thinks About Marketing Measurement

Josh Braaten
Sep 13, 2018
In this episode of Marketing is Broken, we explore the trend back towards TV and the advances in marketing measurement that have led digitally-savvy CMOs like Monster.com’s Jonathan Beamer to reinvest in a channel than many think is dead or dying.

This Is Why Your Personas Suck And How You Can Prepare Them For The 2020s

Josh Braaten
Sep 06, 2018
Consumers have high expectations that marketers get personalization right, but are increasingly stingy about giving up data. So what do we do about it? In this episode of Marketing is Broken, we explore personas on a level that will make most marketers queasy. You’ll learn what makes a good persona, why most of them suck, and how you can create personas that marketing teams will be using as the standard of the 2020’s.

The Honest Truth That Generation Z And Millenials (And Their Employers) Need To Hear About Loyalty

Josh Braaten
Aug 30, 2018
A significant chunk of Millennials and Generation Z plan on leaving their jobs in the next two years. What’s the deal with that? In this episode of Marketing is Broken, we look into the real reasons why Millennials and Generation Z have earned a bad reputation for being job hoppers and what you can do to be perceived as more loyal and–especially if you’re not in Gen Y or Z–what you can do to earn the loyalty of the marketing industry’s youth.

Advertising Isn’t Branding. So Why Do We Put All Our Brand Dollars Into Advertising?

Josh Braaten
Aug 23, 2018
Advertisers are throwing money hand over fist at influencers, but is that really the best place for brand dollars to be going? In this episode of Marketing is Broken, we look into the nuances between advertising and branding and how knowing the difference will help you know which marketing channels to invest in if you want to grow your brand.

This Is The REAL Way To Measure Brand Awareness (And Why So Many People Get It Wrong)

Josh Braaten
Aug 17, 2018
If you Google “measuring brand awareness,” you’ll find all sorts of clever, yet unfortunately sub-optimal methods for calculating a mainstay metric that brand marketers have relied on for decades. In this first episode of Marketing is Broken, we explore all the wrong ways to measure brand awareness and teach you the right way to do it.

What Is Marketing's Role In Digital Transformation?

Josh Braaten
Oct 02, 2017
In our inaugural episode of the Brilliant Brands, we dig in to Marketing's role in digital transformation.

Should Marketers Be Freaking Out About These Brand Measurement Trends?

Josh Braaten
Sep 18, 2017
With all the advances we’ve made in the field of web analytics, attribution and AI, why are digital marketers still so limited in what we can measure when it comes to our brands?

Branding Royalty Fires More Shots at Facebook and Google

Josh Braaten
Sep 11, 2017
Branding royalty–CMOs that control some of the industry’s largest advertising budgets–have been firing shots across the bow of platforms like Google and YouTube all year. Folks like Mark Pritchard, Keith Weed and others have been making news since this spring over brand safety and related issues.

Do B2B Buyers Purchase on Product or Brand?

Josh Braaten
Sep 01, 2017

Walmart and Google Co-Brand to Disrupt Retail

Josh Braaten
Aug 28, 2017

Why Consumer Insight Is The 2019 Prediction To Believe In

Josh Braaten
Jan 04, 2019
It’s a new year, and with it comes a fresh set of marketing plans, predictions, and resolutions from across the Internet. In episode 21 of Marketing Is Broken, we offer up consumer insight as the number one most valuable thing you can invest in for the year to come. Let’s find out why...

Here Are 3 Types of Marketing Surveys That Can Make A Company Worth $8.3B

Josh Braaten
Nov 23, 2018
Qualtrics was just snatched up by SAP for a cool $8.3B in an all-cash deal just days before its IPO. In this episode of Marketing Is Broken, we look at what could possibly make Qualtrics the largest-ever purchase of a VC-backed enterprise software and what types of surveys are just so hot right now for marketers.

These 3 Issues Will Be The Death Of (Most) Market Research Companies

Josh Braaten
Nov 09, 2018
One of the biggest agencies of the world is putting its market research division on the auction block. What does this say about the state of market research? In this episode of Marketing is Broken, we explore the three issues that plague market research companies and how you can help fix them.

This Is Why Your Personas Suck And How You Can Prepare Them For The 2020s

Josh Braaten
Sep 06, 2018
Consumers have high expectations that marketers get personalization right, but are increasingly stingy about giving up data. So what do we do about it? In this episode of Marketing is Broken, we explore personas on a level that will make most marketers queasy. You’ll learn what makes a good persona, why most of them suck, and how you can create personas that marketing teams will be using as the standard of the 2020’s.

How Should Growing Brands Think About Marketing Attribution?

Josh Braaten
Jul 18, 2019
Quick: What’s your favorite marketing attribution model? If you’re like 3 out of 4 marketers, you probably don’t have an answer. In this week’s episode, we’ve got a crash-course in marketing attribution that’s sure to help your brand grow. Plus, special guest Chris Aburime joins us with his thoughts on how every marketer can be successful with attribution. Tune in for all that and more...

How To Avoid Politicizing Data When The Stakes Are High

Josh Braaten
Jun 07, 2019
The 2020 census is coming up and to prepare, Congress recently asked a group of experts: What’s the worst that could happen if we get it wrong? Only the restraint or ruin of American business for an entire decade. That can’t be true… can it? Plus, we feature the thoughts of special guest Matthew Jesser from Beyond the Data. Tune in to see all this and more.

What Makes Marketing Data Valuable?

Josh Braaten
Apr 05, 2019
The data advantage is short-term and getting shorter all the time. At least, that’s the opinion of one technology academic. This week we look at what marketing data is worth having and what it actually takes to use it to your advantage. Let’s get started.

How Will Losing Facebook’s Relevance Score Metric Affect Brands?

Josh Braaten
Mar 22, 2019
Facebook is getting rid of a popular metric from their advertising platform. Normally, fewer metrics makes us angry, but not this time. Tune in to find out why...

Marketing Math Is Hard (And It’s Breaking Marketers)

Josh Braaten
Oct 19, 2018
Math is everywhere these days in marketing, so why did Facebook release a new ad diagnostic tool with nothing more than symbols and colors? In this episode of Marketing is Broken, we look at how marketing math is making its way into our everyday lives and what you can do to leverage the incursion to your advantage.

Brand Measurement: The Proper Process To Explode Company Growth

Josh Braaten
May 14, 2019
In a day where everything is measurable, most marketers still don't know how to measure brand the right way.

Here’s Why Brand Tracking Should Be A Top Priority In 2019

Josh Braaten
Dec 28, 2018
There are a million different things to spend your marketing dollars on, and data and insights are no exception. In episode 20, we get philosophical about measurement and make an argument for why brand tracking should be high on your list of priorities for the year to come.

Brand Metrics: Learning to Quantify the Value of Your Brand

Josh Braaten
Dec 18, 2018
There's a saying that goes, "You can't improve what you aren't measuring." Supposing that statement is true, it's no wonder so many brands fail to grow. Today we're looking at six brand metrics you can use to measure and grow your brand.

Here’s Why Brand Lift Studies Are Breaking Marketing

Josh Braaten
Sep 20, 2018
Spotify, Google, and Facebook have all released brand lift studies in the past year, but is that good thing? In this episode of Marketing is Broken, we look into the history and purpose of brand lift and ask whether it’s time to take a giant step back to reevaluate the purpose of brand measurement.

This Is The REAL Way To Measure Brand Awareness (And Why So Many People Get It Wrong)

Josh Braaten
Aug 17, 2018
If you Google “measuring brand awareness,” you’ll find all sorts of clever, yet unfortunately sub-optimal methods for calculating a mainstay metric that brand marketers have relied on for decades. In this first episode of Marketing is Broken, we explore all the wrong ways to measure brand awareness and teach you the right way to do it.

Should Marketers Be Freaking Out About These Brand Measurement Trends?

Josh Braaten
Sep 18, 2017
With all the advances we’ve made in the field of web analytics, attribution and AI, why are digital marketers still so limited in what we can measure when it comes to our brands?

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