These days, you can fake just about anything. From spray tans to Sasquatch, it’s never been easier to fabricate fiction from thin air. With all the fakery flying around, “buyer personas” tend to get a bad rap among data-driven marketers — since sometimes those personas are as fake as my nails. But just as there are good AND bad ways of enhancing your natural beauty, there’s a better way to build your buyer personas. Today on Marketing Is Broken, I’m talking with Adrienne Barnes, founder of BestBuyerPersona.com, about how to take your personas from “faux” to “fo’ real”.