Let's talk about silos. Unless you're stockpiling weapons or have a weird thing for corn, you don't need ‘em. Every department should be working together to give your customers a great experience! After all, there's no “i” in team. But there IS an “i” in silo. Just think about it. Today's guest is Sue Duris, Director of Marketing and Customer Experience at M4 Communications. Sue’s an expert at helping teams get around their office drama and refocus on what matters most... Say it with me now... THE CUSTOMER! Sue will show us how using voice of customer research can help companies avoid the politics and drama that come with managing via opinion instead of fact. Because it doesn't matter what Dennis from Sales THINKS your customers want. It matters what your customers actually want!