If your website is supposed to slay at selling, and, hot tip — it is! — then you prooooobably need more control over that sales converThurman. [quietly] See what I did there? You’d never tell a prospective customer about your pricing before sharing your product or service’s benefits, soothing their objections, and showing proof that other customers are satisfied. But most websites allow users to navigate freely, without pushing them in one direction or another. And that means people might see your message in the wrong order… or not at all. Thankfully, copywriter and marketing strategist Rob Marsh is here to save us from wishy-washy, “what-if” websites.