Marketing is Broken...

And how to fix it according to Brandish Insights.

Latest Stories

Marketing Math Is Hard (And It’s Breaking Marketers)

Josh Braaten
Oct 19, 2018
Math is everywhere these days in marketing, so why did Facebook release a new ad diagnostic tool with nothing more than symbols and colors? In this episode of Marketing is Broken, we look at how marketing math is making its way into our everyday lives and what you can do to leverage the incursion to your advantage.

Here Are The 3 Real-Time Habits That Are Breaking Marketing

Josh Braaten
Oct 12, 2018
Real-time communication, metrics, and notifications are everywhere right now, but is it leading to real-timing things that shouldn’t be real-timed? (if that makes sense…) In this episode of Marketing is Broken, we question the very nature of synchronous and asynchronous value in marketing and uncover the three worst things to real-time.

Here’s Why Automation Is Breaking Marketing

Josh Braaten
Oct 05, 2018
Marketing automation is the way of the future, but what do brands need to do avoid if we don’t want the machines to take over? In this episode of Marketing is Broken, we separate the hype from what’s truly innovative in the world of marketing automation.

Here’s Why Zero-Based Budgeting Is Breaking Marketing

Josh Braaten
Sep 28, 2018
Zero-based budgeting is all the rave in marketing, but what’s the right way to go about implementing the strategy for your brand? In this episode of Marketing is Broken, we look at what to avoid and what to make sure you get right when it comes to zero-based budgeting for marketing.

Here’s Why Brand Lift Studies Are Breaking Marketing

Josh Braaten
Sep 20, 2018
Spotify, Google, and Facebook have all released brand lift studies in the past year, but is that good thing? In this episode of Marketing is Broken, we look into the history and purpose of brand lift and ask whether it’s time to take a giant step back to reevaluate the purpose of brand measurement.

This Is How The New Generation Of Digital CMOs Thinks About Marketing Measurement

Josh Braaten
Sep 13, 2018
In this episode of Marketing is Broken, we explore the trend back towards TV and the advances in marketing measurement that have led digitally-savvy CMOs like Monster.com’s Jonathan Beamer to reinvest in a channel than many think is dead or dying.

This Is Why Your Personas Suck And How You Can Prepare Them For The 2020s

Josh Braaten
Sep 06, 2018
Consumers have high expectations that marketers get personalization right, but are increasingly stingy about giving up data. So what do we do about it? In this episode of Marketing is Broken, we explore personas on a level that will make most marketers queasy. You’ll learn what makes a good persona, why most of them suck, and how you can create personas that marketing teams will be using as the standard of the 2020’s.

The Honest Truth That Generation Z And Millenials (And Their Employers) Need To Hear About Loyalty

Josh Braaten
Aug 30, 2018
A significant chunk of Millennials and Generation Z plan on leaving their jobs in the next two years. What’s the deal with that? In this episode of Marketing is Broken, we look into the real reasons why Millennials and Generation Z have earned a bad reputation for being job hoppers and what you can do to be perceived as more loyal and–especially if you’re not in Gen Y or Z–what you can do to earn the loyalty of the marketing industry’s youth.

Advertising Isn’t Branding. So Why Do We Put All Our Brand Dollars Into Advertising?

Josh Braaten
Aug 23, 2018
Advertisers are throwing money hand over fist at influencers, but is that really the best place for brand dollars to be going? In this episode of Marketing is Broken, we look into the nuances between advertising and branding and how knowing the difference will help you know which marketing channels to invest in if you want to grow your brand.

This Is The REAL Way To Measure Brand Awareness (And Why So Many People Get It Wrong)

Josh Braaten
Aug 17, 2018
If you Google “measuring brand awareness,” you’ll find all sorts of clever, yet unfortunately sub-optimal methods for calculating a mainstay metric that brand marketers have relied on for decades. In this first episode of Marketing is Broken, we explore all the wrong ways to measure brand awareness and teach you the right way to do it.

24 Brand Awareness Ideas that Will Turbocharge Your Marketing

Josh Braaten
Feb 19, 2018
Brand building can be difficult, which is why we’ve put together a collection of today’s most effective strategies for growing brand awareness. We’ve assembled two dozen insightful approaches to building awareness for your brand within six major categories of marketing.

What Is Marketing's Role In Digital Transformation?

Josh Braaten
Oct 02, 2017
In our inaugural episode of the Brilliant Brands, we dig in to Marketing's role in digital transformation.

Should Marketers Be Freaking Out About These Brand Measurement Trends?

Josh Braaten
Sep 18, 2017
With all the advances we’ve made in the field of web analytics, attribution and AI, why are digital marketers still so limited in what we can measure when it comes to our brands?

Branding Royalty Fires More Shots at Facebook and Google

Josh Braaten
Sep 11, 2017
Branding royalty–CMOs that control some of the industry’s largest advertising budgets–have been firing shots across the bow of platforms like Google and YouTube all year. Folks like Mark Pritchard, Keith Weed and others have been making news since this spring over brand safety and related issues.

Do B2B Buyers Purchase on Product or Brand?

Josh Braaten
Sep 01, 2017

Walmart and Google Co-Brand to Disrupt Retail

Josh Braaten
Aug 28, 2017

This Is Why Your Personas Suck And How You Can Prepare Them For The 2020s

Josh Braaten
Sep 06, 2018
Consumers have high expectations that marketers get personalization right, but are increasingly stingy about giving up data. So what do we do about it? In this episode of Marketing is Broken, we explore personas on a level that will make most marketers queasy. You’ll learn what makes a good persona, why most of them suck, and how you can create personas that marketing teams will be using as the standard of the 2020’s.

Marketing Math Is Hard (And It’s Breaking Marketers)

Josh Braaten
Oct 19, 2018
Math is everywhere these days in marketing, so why did Facebook release a new ad diagnostic tool with nothing more than symbols and colors? In this episode of Marketing is Broken, we look at how marketing math is making its way into our everyday lives and what you can do to leverage the incursion to your advantage.

Here’s Why Brand Lift Studies Are Breaking Marketing

Josh Braaten
Sep 20, 2018
Spotify, Google, and Facebook have all released brand lift studies in the past year, but is that good thing? In this episode of Marketing is Broken, we look into the history and purpose of brand lift and ask whether it’s time to take a giant step back to reevaluate the purpose of brand measurement.

This Is The REAL Way To Measure Brand Awareness (And Why So Many People Get It Wrong)

Josh Braaten
Aug 17, 2018
If you Google “measuring brand awareness,” you’ll find all sorts of clever, yet unfortunately sub-optimal methods for calculating a mainstay metric that brand marketers have relied on for decades. In this first episode of Marketing is Broken, we explore all the wrong ways to measure brand awareness and teach you the right way to do it.

Should Marketers Be Freaking Out About These Brand Measurement Trends?

Josh Braaten
Sep 18, 2017
With all the advances we’ve made in the field of web analytics, attribution and AI, why are digital marketers still so limited in what we can measure when it comes to our brands?

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